Monday, February 28, 2011

Borders Lowers Self-Pub Fees

In an apparent effort to keep one segment of its digital division alive while the brick-and-mortar world crumbles all around them, Borders today dramatically lowered the setup fees for its fledgling "Get Published" program - for the second time since its October debut (see my original analysis of the program here). The first was the February Valentine's Day promotion, which ran at such a discount that it really would have pissed me off had I been one of the four people who paid the full price in the first four months of the program's life (and you'll see in a minute that I'm not making that number up).

Initially rolled out at a hefty price tag of $199.99, the "advance" package can now by had for a mere $39 bucks, while the basic $89 version is just $19.99. On top of this, Borders has "drastically restructured" their author royalty payments, offering a 95-100% "post-retail" fee schedule - that is, after Amazon or iBooks have taken 30%, B&N take 35%, or Kobo gleans their 45% share off the top. In other words, Borders is giving up their additional 25% cut. Isn't that just generous of them?

What this tells me is that no one has bothered to pay the higher price, and now they'll take whatever they can get to keep from shutting down another floundering division - after all, why lose income on something if it's selling, especially when you clearly need the funds? It doesn't take a brilliant analyst to smell the desperation.

So, curious to see how the program was faring, I followed the "see more titles" link at the bottom of the Get Published page (under the last section where it says "Who Have We Published?"). This results in a list of 64 titles in total, of which the publication dates show three to have been released in October and just one in November (I told you I didn't make that number up), with the remaining 60 released between February 5th and 19th - obviously resulting from the Valentine's Day "promotion" (read: desperation). You can also get this list by searching under ebooks for "Feedbrewer" as the publisher (why it's not BookBrewer as in the promo materials I can't tell you). None of those first four titles have reviews, and since Borders doesn't provide sales rank data like Amazon or B&N.com there's no way to tell if any copies have actually sold. But I'm guessing that since Borders no longer gets a cut of the royalty they probably don't really care.

The great irony in all this is that you can set your ebook up yourself for free on Amazon, Barnes & Noble, or Kobo - and Smashwords will get you on iBooks (albeit for a cut of the royalty). The press release states that Borders will only offer these lower prices "as long as we continue to see high demand" - meaning not that the prices will go back up otherwise, but that the program will very likely cease to exist ...which is where I'll place my bet.

Sunday, February 27, 2011

Tablet Wars

Poised on the eve of the iPad 2's media presentation this Wednesday, Barnes & Noble this weekend hosted an in-store Nook event to promote their own foray into the touchscreen tablet market. While the NookColor is ostensibly a "dedicated" e-Reader, its Android OS and expected first quarter launch of an app market devoted to Nook specific content push it squarely into the emerging tablet competition. Additionally, an array of recent hacks have made it a much more capable device than what it was initially intended to be (TechRepublic, for example, provides step by step instructions on how to upgrade your NookColor to the tablet-specific Android 3.0 Honeycomb OS). But even as an e-reading device, the color Nook has a lot to offer, particularly when it comes to magazines and children's illustrated books, which look astounding on its 7" LCD screen. Needless to say, I was impressed enough to give it serious consideration, particularly given my concern with displaying the full-color illustrations I've been working on of late for my upcoming graphic novel series. As with most devices, however, the NookColor does have its down sides, among them my desire for a full-sized 10" screen for viewing two-page book layouts, and its shorter battery life when compared to the Kindle. But at $250 it's certainly a major player. And as a reading experience for anything but basic text it puts the Kindle to shame.

However, both the iPad and the NookColor have some serious competition. In preparation for my own impending decision on whether to get an iPad 2 or not (a decision made more tentative by Apple's recent pricing hi-jinx in its app store), I've been looking closely at the new Motorola Xoom, which launched on Thursday as the first tablet to officially run on Honeycomb. I got my hands on one yesterday at my local Best Buy, and I have to tell you, the Xoom's features are truly stunning, especially for a first generation model. And while it has its pros and cons (just as the iPad does), it is the first real contender in the brewing tablet wars, particularly given its spacious 10.1" screen and dual-core processor. Fast! I saw not a jitter or delay in twenty minutes of pressing and prodding its ultra-responsive screen. HD video was crystal clear and super smooth. And with an Android OS every ebook reading app you could ever want or need (except iBooks, of course) is readily available. A major detracting factor, however, is the seemingly last-minute decision to disable the included SD card slot (as well as its $800 price tag - $600 with a 2-year Verizon data plan at $20 a month). But both the SD capability and a Flash-friendly upgrade are promised within the year, so it's an entry worthy of consideration.

As for the iPad 2, we'll just have to wait and see what Steve Jobs and Co. have in store for us on Wednesday. Given what I've seen speculating around the Web, I can't say I'm overly excited. Just a few months ago I was chomping at the bit to get my hands on a second generation unit. But the rumors haven't been particularly impressive, and most of the confirmed upgrades have little real advantage for me. Cameras? Who cares? Aside from businessmen on conference calls, really who needs another camera? Wall Street Journal confirms a dual cam setup for the iPad 2, with a 0.3 mp face cam and whopping 1mp rear shooter. But doesn't pretty much every decent phone come with megapixel cams as standard fare these days? My Droid is equipped with an 8-megapixel snapper, so I can hardly imagine hefting up an iPad to capture Mount Rushmore on a summer outing. And while the iPad 2 will sport the new smoking fast dual-core A5 processor, screen resolution is rumored to be unchanged (or only marginally at any rate), aside from a better anti-glare coating (in answer to Amazon's screen-glare mocking adverts). There will be no SD slot, no micro-USB, and no real improvement in onboard sonic capability, if the case mockups are at all accurate. But then, Jobs & Co are notoriously sneaky and secretive in their pre-release data hoarding (eg., the iPhone 4's retina display), so we may be seeing a huge leap in resolution to something like a 2048x1536 or so. Unlikely, but possible. So basically we're left with a flat-backed, thinner and slightly lighter 2011 model with moderate performance upgrades inside to better handle the multitasking capability that should have been there all along.

Still, all things considered, it's still arguably the best tablet on the market, and looks likely to remain so for the foreseeable future, since all other major players are months away from launch yet, or still just rumors (i.e. the Galaxy Tab 10.1). Motorola was smart to get its product out the door well before Apple grabs up another chunk of market share.

Friday, February 25, 2011

e-Lending Libraries

OpenLibrary this week launched a new ebook lending program featuring a collection of 80,000 titles, readable via IA's in-browser e-reader, or downloadable as PDF or ePub files. Patrons may check out up to five titles at a time for a period of two weeks. The new project is an offshoot of The Internet Archive, one the best online digital classics repositories, working in collaboration with 150 libraries to bring the world's classic literature to readers in the modern age. Consequently, the collection consists in great part of modern editions of public domain works, many of which are available in free (though often poorly edited) editions elsewhere.

The new homepage interface now features a row of lending recommendations as well as a "Return Cart" for recently-returned titles, along with a third row of non-lendable entries (though there are generally plenty of links to free download pages therein). Like Wikipedia, OpenLibrary is "an open, editable library catalog," where users can add or correct catalog entries. The project's rather ambitious goal is to build an ebook archive with "a web page for every book ever published."

Meanwhile, OverDrive recently released its new Media Console app for iOS and Android tablets, which functions as an interface for users to borrow ebooks from local libraries with an e-lending program. Serving more than 13,000 libraries, OverDrive hosts a catalog of 400,000 titles, including many new releases. I've been using OverDrive to download both ebooks and audio titles from my local library for several years now, using the web interface and a USB to transfer the content to my iPod or (now hopelessly antiquated) iPaq ereader. However, the new Media Console app makes it possible to borrow titles from right within the device.

Unfortunately, the Kindle does not allow elending from libraries, and as I have yet to acquire a tablet I can't give you a personal review of the app. But in the following video Katie Boehret of The Wall Street Journal provides an in-depth analysis of the OverDrive interface and functionality (or read her post here).



While in-device ebook lending is still in its infancy, there are a growing number of digital libraries worldwide that offer ebook borrowing programs. Many are free, but some require membership fees or subscriptions. In addition, some public libraries offer non-resident cards. However, the OverDrive app should soon render this unnecessary. For a listing of digital lending libraries, visit this MobilRead wiki page, or contact your local library for details.

Tuesday, February 22, 2011

CNET Survey

CNET has a survey up asking readers how much they would willingly pay for an ebook. The poll is still ongoing, so follow the link to add your own voice to the crowd. As of today, here are the results:
What's the most you'd spend for an e-book?
  • 41.1% - $7.99 or less 
  • 33.7% - $9.99 
  • 14.0% - I don't read e-books 
  • 8.5% - $11.99 
  • 2.7% - $14.99 or more 
Total votes: 5056
For the record, I chose the $7.99 or less category (as did the majority of respondents), and had I the choice I would have selected $4.99 or less. My thoughts on this have shifted over the years, but the more I learn about the numbers being tossed around behind the scenes the less I empathize with publishers and brick-and-mortar stores like Borders, whose print edition costs are understandably high, but still want to charge as much for digital, even though there are no printing costs, no returns, no storage and no shipping fees (aside from a bit of broadband and some server space).

I've been harping on the end of the traditional publishing model for years, and the more I learn the less interested I am in having anything to do with it. For a stunningly insightful analysis of just how much publishers siphon off the top, read Joe Konrath's latest post here.

Monday, February 21, 2011

Happy Birthday (Project) Gutenberg

In 1971 Michael S. Hart started Project Gutenberg by typing in a paperback copy of the Declaration of Independence to create the first electronic book. Using a Xerox Sigma V computer at the University of Illinois - which was then one of only 15 nodes on the network that would become the Internet - Hart's intention was to make available the most sought after reference materials, the initial goal being 10,000 titles by the end of the century. It would take 16 years to create the first 313 titles, all hand-typed into digital text files.

Growth of Project Gutenberg publications from 1994 until 2008
 Today, PG hosts over 34,000 titles in dozens of languages and multiple formats, including ePub and Kindle as well as the original text and html files (plus a number of others such as PDFs and Plucker). All titles are free public domain works, making Project Gutenberg one of the largest book repositories in the world, a virtual no-return library. The vast majority of free content available on modern e-reading devices is drawn from Project Gutenberg's archive, which now contains nearly every classic works of literature, and a great many obscure and long out of print editions that otherwise might have disappeared.

The Project Gutenberg CD/DVD Project now also allows you to download iso files for CD/DVD burning that contain collections of the most popular titles, and PG will even send you one for free. The project is still operated as a non-profit, but you can donate via PayPal to help support their efforts. Or become a volunteer and help create the next 10,000 titles.

Project Gutenberg's stated objective is "to break down the bars of ignorance and illiteracy" by encouraging the creation and distribution of ebooks "in as many formats as possible for the entire world to read in as many languages as possible."

So happy birthday to Project Gutenberg, and to the ebook, which both turn 40 this year!

Wednesday, February 16, 2011

2010 Book Industry Sales

Hot on the heels of this morning's news that Borders has filed for Chapter 11 bankruptcy is a report from the Association of American Publishers detailing the final sales figures for 2010. As expected, ebook sales smoked everything. While Borders reported an overall loss of $168 million for 2010, industry wide ebook sales jumped 164% to $441.3 million (up from $166.9 last year) - very little of which was earned by Borders, who will now close its largest 200 stores (out of the 642 still operating) in order to liquidate enough inventory to keep the others running. But with $1.29 billion in liabilities and a total of only $1.27 billion in assets, it's unlikely any suppliers will willingly throw away more inventory: each of the five largest publishers are owed double-digit millions for inventory already sold ($44.1 million to Penguin alone), and have stopped shipments to Borders weeks ago.

U.S. Book Sales Statistics compiled by the Association of American Publishers
Sales of physical editions fell in every segment of the market, with Adult Hardbacks down 5.1%, Adult Paperbacks losing two percent, and Mass Market titles dropping 6.3 percent. In the Children's and Young Adult book sector, Paperbacks lost 5.7 percent and hardbacks dropped 9.5%. Meanwhile, digital sales are experiencing unprecedented growth. Among audio titles, downloaded digital audio books climbed 38.8 percent while physical audio books lost 6.3%.

The AAP's official figures put ebook sales at 8.32 percent of the domestic trade book market, up from 3.2 percent in 2009. As you can see from the chart above (released as part of this morning's press report), sales of printed books have now declined for three years running, while ebooks gained significant ground during the same period, and have done so consistently since the AAP began tracking digital sales in 2002.

And that's a trend that's not likely to change anytime soon.

With the single exception of a large jump in 2005, print book sales have remained essentially stagnant for over a decade now. And with the cost of print editions climbing as sales fall (a self-perpetuating cycle), and retail outlets being eliminated right and left at an alarming rate, digital editions will only continue to claim more and more of the overall book market.

Tuesday, February 15, 2011

Kindle Public Notes

If you happen to be reading (or plan to read) The Saga of Beowulf, you can now add your own shared notes inside the book, and I will see them. I will try to answer any relevant comments or questions you might post by responding with a shared note of my own, right inside the book. If you have a Facebook page, then friend me and I'll also see your notes posted there as soon as they are shared.

Optionally, you can go to The Saga of Beowulf book page on the Kindle site and view all public notes and highlights there. The book will also be listed under "Your Books" on your own page on the Kindle site, which you can access using your Amazon account to sign in.

The only drawback to this system is that Public Notes are limited to 100 characters, which is about two short sentences or a single moderately longish one (roughly two lines on your Kindle screen). This doesn't allow much room for in depth commentary, but can serve to initiate a conversation via Facebook, etc. Basically it's like Twitter on the Kindle (in fact, you can also link your notes to Twitter, but I haven't bothered with a Twitter account just yet).

As a side note, the Kindle edition of The Saga of Beowulf has now been upgraded to include actual page numbers, so you can see where you are relative to the 600-page print edition. You may have to delete your current version of the book and reload the upgraded one from your archive folder, but this doesn't cost you anything. The page numbers are accurate with respect to the 6x9 softcover.

Sunday, February 13, 2011

Kindle Version 3.1

The latest software upgrade for the Kindle 3 ereader is now available in an "Early Preview Release" for anyone wanting to install it manually before its general rollout on March 11, which will occur automatically via WiFi for owners of the latest generation device. The upgrade incorporates four improvements, at least two of which are fairly significant.

The first - and most requested - of these is the inclusion of actual page numbers corresponding to the physical print edition of a title. The main reason for this is to accommodate academic references and sharing of notes between readers using different formats (as, for example, members of a reading group). Kindle locations are fine for gauging your progress through a work, but help little when discussing a work with someone reading the print edition (or another reader format) of that book. However, at present this upgrade is a work in progress, since Amazon now has to re-scan and/or reformat all of its digital files to incorporate this feature. Consequently, only a handful of the top selling ebooks have actual page numbers at the moment. Eventually, however, this will become a standard feature.

To see if an ebook you own or plan to purchase features actual page numbers, look in the Product Details section of that title's Amazon page, where you will find (or not) a new reference to the print edition from which the page numbers are taken. This is important because (contrary to popular belief apparently) page numbering in print book editions often varies depending on format (page size, hardback versus paperback, edition number, country of origin, etc). A U.K. hardcover is not the same as a U.S. paperback, for example.

Secondly, and to my mind more important (at least potentially), is the addition of Public Notes, which allows readers to share comments at any point in a book with other readers - and, thereby, with the book's author. Highlights have been public for some time, which is particularly useful for academic texts, but of little real use in works of fiction. Public Notes, however, offer a reader the opportunity to make detailed and very specific comments on various elements of a story - as, for example, word choice and phrasing, plot points, questions and ambiguities, textual or story errors, pacing problems or recommendations, and personal responses either negative or positive - all of which are inherently useful and potentially insightful both for other readers as well as for the author in evaluating reactions to the work.

How much this will be used is yet to be seen, but I am hopeful it will provide an added opportunity for increasing communication between author and reader (a gap that digital innovation is quickly narrowing). Within the book you can only view comments of people you "follow" (which appear as an @ link at the note's insertion point), but all Public Notes are available for reading on the book's page at kindle.amazon.com, where you can also search and discover other readers (and authors) to follow. Every Kindle user has their own page where their books, notes, highlights and settings can be accessed.

A third, somewhat related update is the additional of a new "Before You Go" rating feature, which presents readers with the option to rate and comment on a work they have just completed. You now have the option to "Save" or "Save & Share," the latter of which posts your rating to your Kindle page as well as any social network sites you've authorized. In addition, you will now apparently get customized recommendations for other titles to read (though none are shown in the preview image), much as you do on many other Amazon pages, which you can, of course, click to view and purchase right from your Kindle. Personally, I'm not impressed with the rating/recommendation feature thus far, as three tries to rate and comment on a book I finished this morning resulted in a frozen screen each time, and when finally successful, I got no recommendations, leaving much to be desired.

The final upgrade is to the magazine layout feature, which is supposed to make it easier to navigate periodicals by article. But since I don't waste my time downloading magazines I won't ever use this. Periodicals to me are pointless, as by the time of publication its contents are generally old news I've already read online days or even weeks before. This may change with digital publication, but I still don't really care to get my news and analysis that way. That's what blogs are for.

Tuesday, February 1, 2011

Poser-Photoshop Test Art, Part 2

This is another test piece I did recently as an experiment in various ways of combining blending layers in Photoshop. As with most things in Photoshop (or Poser, for that matter), the setting variations are virtually endless, so it really ends up being a matter of personal preference much of the time. But in order to decide what those preferences are, you first need to know what options there are to choose from.

I began by reusing elements from the "Poetic Ending" scene I did a while back (the blog post for which I did on it you can view here), since I had them handy as a completed scene that I was never fully satisfied with. Although I love Poser's ability to render stunning detail, it often ends up looking, well... digital... kind of cold and sterile, with no real style or personality. I wanted to achieve something a little more "artsy" in appearance.

An additional difficulty was that from the beginning I had intended to incorporate the associated text from the book into the composition, which in the original version proved problematic at best. The scene is intentionally dark, and while I concentrated the focal point of the scene elements on the left, the only way to insert text over the right half was as light-on-dark type or via a lighter text box, either of which destroyed the shadowy aesthetic altogether. So the dilemma became how to artistically create a dark scene with a light background. And the only way to do that is to imply more darkness in the lighting than actually exists in the image. In essence, I was trying to create a piece of art with two focal points: the character and the text, without either overpowering the other. This has been an ongoing battle for some time now as I've been previsualizing art layouts for The Ring Saga, and thoroughly more difficult than I ever imagined - an endless conflict between light and dark, as it were.

Consequently, this time around I decided to build the scene from the background up, rather than the other way around, from the character in, so to speak. And although I already had all the elements for the scene pre-rendered, in the end I re-did them all from alternate perspectives for the sake of the new composition (I absolutely loathe Photoshop's meagre 3D capabilities, by the way, which I find utterly unhelpful for all but basic layout purposes, paling by comparison to Poser's powerful render engine, nor with the intuitive elegance of Poser's interface).

This is the basic background plate I made, this time using Poser's full-on frontal cam for the render. I retained the lighting I had created for the original scene, consisting of something like eight or nine lights to cast a shadowy candle glow onto the walls and light the windows slightly from behind. In Photoshop I positioned two of these side by side in a two-up 6x9 page layout format, including guides for quarter inch margins with an additional quarter inch press overrun around the outer edges. Normally this would be a half inch margin for standard text books, but as the art runs edge-to-edge, a half inch margin is unnecessary. The center margin will be duplicated on either side when split for print, so as to create a more seamless transition across the page divide.

To create the painted parchment effect for the background I inserted an underlying layer of an aged paper scanned at a high resolution and set the wall layers to "Difference," and then copying them to multiply the result. I then used the burn and dodge tools to lighten and darken the resulting image to my liking. In addition, I created feathered boxed for the text areas using Adjustment Layer Masks to increase the brightness behind the overlaid text. I essentially did the same for the floor element, using Pin Light for the blending style and gradient masks to create a dark-to-light shading, while also exaggerating the perspective lines in order to create a greater sense of depth and draw the viewer's eye in.

To create the "hellfire" burning beneath the floor effect I copied the floor layer and changed the blend setting to Soft Light, filtering it using "Ink Outlines" on the Brush Stokes tab, which gives it a hot red glow that blends with the floor texture, creating fine detailed lines over color washes. I also added a (not-so) subtle alchemy symbol using the Linear Dodge (Add) blend style to burn it into the floor, as well as some slightly more subtle symbols laid over the walls (both at 35% opacity) using Soft Light blending, which I then partially erased. My artistic license here is based on the inherent conflict between the pagan Beowulf subject matter and the Christian monk(s) who penned it, mixed with the historical fact that the first Beowulf scribe died before the book was done (for more on the theories behind the Beowulf scribe's demise see the previous post I linked to above, or the Author's Notes section for The Saga of Beowulf on the Fantasy Castle Books website).

The next element I brought in was the Dead Monk and Lectern, which was rendered all together originally as one piece, but re-rendered in several layers here for artistic reasons which I'll get to in a minute. For one thing, I decided to use the full body of the monk rather than just the upper torso, which is all I had before, so I had to re-pose the lower half and recalculate the dynamic cloth of the monk's robe in Poser. The need for this became obvious with the background all laid out, as there was now much more space and distance in the scene than before, so that a close-up of the monk was no longer possible. And while I lost some nice gruesome facial detail, I gained a better look and balance overall.

The technique used for "painting in" all the props was essentially the same throughout, although I employed different settings and sorting orders for the four to eight layers of each one in order both to try out differences and to match the background style and lighting, as well as creating an overall artistic feel.

The steps are basically these:

1. Render each prop separately with the same lighting as the background plate, and in its final perspective. To do this I imported the background comp into Poser and positioned my remaining props to match.

2. Import the base render layer into Photoshop, scaling and positioning it into its final form.

3. Duplicate the layer and change its blending style to Linear Dodge (Add). This lightens it up and brings out the highlights. Here, of course, I'm starting with a very dark render, so if you render with a fairly bright lighting set you'll have to create a darken layer to offset this (or change your lighting).

4. Duplicate the base render layer again and filter it with the "Ink Outlines" style under Brush Strokes. Here you have a wide range of settings to choose from, depending on the style you're after. In most cases I used a very short stroke to keep the details, such as on the chest and lectern in the foreground, while lengthening it on others, most noticeably on the Vitrine and its contents at the center, which I needed to blend into the back wall more than any other prop. I also cranked the light setting up while keeping the darks fairly low, if not all the way down at 1. However, I erased the center glass portion of this layer to make the shelves contents more visible.

5. Duplicate still one more layer of the base render, this time using the "Find Edges" filter under the Stylize options. This results in a blueprint-looking line drawing which I desaturate to gray, although you don't really have to. Set this layer to "Darken" or "Darker Color" depending on your preference for the layer content. This creates a slight ink or pencil drawing effect, which you can lessen by lowering the opacity, although in some instances I duplicated this layer to strengthen the effect.

Generally this is the layer order I employed, but changing the order alters the resulting effect, since each blending style acts upon the layers beneath it. In addition, further layers were added on some elements:

For the high-backed Medieval chair (to the right of the Vitrine), I added a Soft Light layer to further wash out the color and create a subtle watercolor wash effect to its woodgrain texture, while heavily darkening its outline by doubling up the Find Edges layer. I did this for the Vitrine as well, but added a gradiated layer mask to make the top more abstract and the bottom more detailed, which helped to blend it with both the wall and floor. Initially I made it dark on the bottom and light on the top, but it actually looked and blended better by using a contrasting gradiation. That's just one of the many reasons to always experiment and try new ideas.

For the dead monk (but not the lectern) I pulled back the Ink Outlines layer, but added both Sumi-e and crosshatch layers, each at low opacity, and each of which were painted in only where I wanted them using layer masks. Here my concern was to keep as much facial detail and coloration as possible, while rendering a painterly quality. I had used a deathly white skin texture for the base render, so I avoided as much as possible adding the surrounding golden-browns back into it and losing the deathly pall.

For the book and the lectern I used three Find Edges layers set to Darken, Multiply and Overlay, in that order, erasing candle flame portion from the top two. I also added in the dripping ink, spilled wine and candle smoke layers from the previous version of the scene, all of which (save the wine spill) were created using various versions of Rons Photoshop brushes (as described in the prior post).

Finally, I laid a very low-opacity copy of the aged paper texture over the whole image (except for the smoke and wine stain layers), which leveled out the color and luminosity a bit. I then painted in some blending shadows using the burn tool on the underlying parchment layer. And there you have it. That's basically it. All together I think it took about twenty hours or so to piece together, although, of course, I'd already done a lot of work previously creating the original scene elements and lighting, not to mention the text, which is part of a much, much larger manuscript.

But that's another story.