Tuesday, November 22, 2011

DC Comics on Amazon & Kindle

DC Comics has launched a branded page on Amazon where its line of 100 Kindle-exclusive titles are now for sale. Most of these now include the "Look Inside" feature so that you can view the first few pages before purchasing. The page also hosts a bestseller list and news of upcoming titles.

In addition to the current digital list, the entire DC print catalog is available as well. Reacting to the exclusive DC-Kindle deal, both Barnes & Nobles and Books-A-Million have pulled the print editions of 100 exclusive titles from their shelves. The exclusivity agreement is rumored to be for a four month window, meaning the two boycotting chains will now lose out on any potential holiday sales on these print titles, which can only help to strengthen Amazon's position. Stupid move.

Related to my prior post is the news that these and other KF8 formatted graphic novels would soon be supported on other Kindle devices and apps. Currently you can only view the new editions on the Kindle Fire itself, but once the KF8 format is rolled out across the Kindle ecosystem these new ebooks will load and sync on all your Kindle readers, whether that's an Amazon device or not. KF8 is not yet supported on the iPad 2, for example, even though the capability is clearly there.

My guess is that this delay in rolling out the format upgrade was intended to spur sales of the Fire tablet itself rather than service those who already read comics and graphic novels on the iPad. Having these 100 DC titles also available via the Kindle app for iPad would have partially undermined the exclusive nature of the DC-Kindle Fire release.

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